What is TRP?
TRP stands for Television Rating Point / Target Rating Point.
It shows the rating of TV channels and which shows are viewed the most.
Who calculates TRP?
TRP is calculated by a industry body called Broadcast Audience Research Council (BARC).
Before BARC, bam was the rating agency for measuring TRP.
BARC publishes the weekly rankings for channels.
How TRP is calculated?
To calculate TRP a device is used called peoplemeter.
Peoplemeter is installed with TV, it records how much time the channels are viewed.
As it is not possible to install this device in each television of the country, a sample size of 44000+ houses are selected.
It installs peoplemeter in the selective houses in different region of the country and each week measurement is taken from these households.
To install peoplemeter BARC has given contract to Hansa research.
On the basis of the sample size a statistical data, rating is given to the channels.
This Rating shows which channels are popular or seen most throughout the country.
Example:
Suppose there are 2 channels named A&B.
A is seen by 6 peoples for 10 minutes by each.
B is seen by 4 people for 20 minutes by each.
Total time watched for A = 10*6 = 60 min for B=20*4=80 min.
So B's Rating is higher than that of A.
Why TRP is important:
•Higher TRP attracts advertisers as their ad will reach more audience. It enables advertisers to determine which channels are viewed most and which show is popular.
•TRP rating enables broadcaster to charge advertiser accordingly. It means higher TRP of a channels implies higher earning through advertisement.
Loophole of TRP:
It doesn't matter how many people are watching a particular channel, but how much time a channels is seen matters. So isn't it easy to manipulate the TRP by luring the viewers where peoplemeter are used.
There are about 20 Crore TV sets and about 80 Crore people watch TV in India.
Only 44000 peoplemeter or TRP meter are installed which is only 0.00022 percent or 22 peoplemeter for every 1 lakh TV. It means 22 people decides what 1 lakh people are watching.
It's not that each of the 44000 peoplemetre measures all type of channels of a TV set.
•23760 (54%) device are used for HIndi entertainment only.
•Only 8000 (20%) devices are used Hindi News channels.
i,e. 4 TV user decides what 1 lakh TV users are watching.
•Only 700 devices are used for English News channels.
i,e. 35 TV for every 1 Crore. 35 people decides what 1 Crore people are watching.
What do you think?
Is this the proper way of measuring TRP?
The likes and dislikes of 20,00,00,000 TV users are being measured by only 44,000 TV users.
TRP can be easily manipulated by bribing the TV users where peoplemeter is installed and a channel's rating can be easily increased.
Comment below what do you think about it and in your opinion how TRP can be calculated authentically.
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